TikTok reportedly starting live shopping in US

TikTok starting live shopping in US: TikTok is searching for partners to outsource the management of these functions in order to get its live shopping feature up and running in the United States so that it can launch the feature.

TikTok Possibly starting live shopping in US

The Financial Times reports that TikTok has been in discussions with TalkShopLive, a firm based in California, to provide the necessary technical support in order to provide its live shopping services. The implementation of such technology would make it feasible for producers and marketers to monetize the content they host on the website. During the time that TalkShopLive is being tested as a pilot program, it is expected that TikTok will cover the cost of the 10% seller commission that is required.

TikTok starting live shopping in US

Tiktok May Outsource TalkshopLive For Live Shopping in US

According to the information provided by the source, TikTok and TalkShopLive have not yet finalized the conditions of their agreement. The previous year saw TalkShopLive invest a total of $6 million in a seed extension round. As a consequence of this, there is very little information available on when the shop feature will actually become live.

TikTok starting live shopping in US: Tiktok Previously Partnership with Shopify

TikTok entered into a partnership with Shopify in 2018 to launch new ecommerce services. As part of this collaboration, business accounts were given the ability to upload Shopify catalogues to a separate tab on their profiles. In addition, the company offered the resources to different companies that were necessary for them to construct, run, and monitor their advertising campaigns on the system. TikTok also started testing a specialized Shop feed in the month of June. This feed showcases products that are available for sale by merchants within the app.

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The company’s live shopping solution was piloted for the first time in a region outside of Asia, the United Kingdom, last year. A report that appeared in the Financial Times in July gave the impression that the trial had not been successful in meeting the business’s aims and that the company was now reconsidering its intention to expand live shopping to other countries like the United States and Germany.

Conclusion

TikTok did not disclose any specifics regarding the kinds of partnerships it is looking for to strengthen its live commerce capabilities; however, it did say that it is looking to expand its business. Please feel free to comment below for any further details.

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