Element by Westin: :Marriott’s Element brand is a limited-service, extended-stay hotel concept that looks like Westin hotels and caters to people who care about health and the environment. Hotels are now built to meet environmental standards, and instead of a sports bar, they offer healthy breakfast options like oatmeal and fruit and bike rentals for guests to use in their free time.
Less than 40 properties exist so far, but they tap into a growing market in the West. Learn more about Element, the company, and the products and services it offers.
Element by Westin Brand
Who are they, exactly? In 2006, Starwood launched Element as the first hotel brand in the US with the goal of saving energy and water, meeting green standards, and catering to eco-tourists. In 2008, the first Element Hotel debuted in Massachusetts, and in 2013, the first Element Hotel outside of the United States opened in Canada. It is one of Marriott’s less popular brands because only 36 hotels are open and another 81 are in the planning stages. According to Marriott’s brand architecture, it is a “distinct select” brand in the luxury extended stay sector, competing with Residence Inn but offering a more upscale atmosphere.
Brand Promise: Element(r) is revolutionizing extended stay accommodations with its fresh, contemporary design, eco-conscious practices and tailored guest experience to today’s traveler, as stated by Marriott. Guests have plenty of space to spread out and relax in luxurious spa-inspired baths or kitchenettes at Element – making it a more progressive and superior lodging option than ever before.
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Element Hotels Debuts
What can I expect when staying at an Element property: My bedroom was decorated with hardwood floors, light wood wall panels, a combination of light and dark wood furniture, as well as colorful accents. It had a contemporary Scandinavian flair that would fit well in either San Francisco or Seattle. Plush bedding from Westin was included along with other high-end features like USB connections and Bluetooth speaker by the bed.
At that point, the advertised benefits stopped being provided. Since there are no kitchens in the guest rooms, the Element by Westin Ubud cannot serve as a long-term lodging option. While I can see why they’d do it in Ubud (I wouldn’t want to cook there either), I was taken aback by such a radical shift in strategy for the company.
It’s not clear whether this is just an isolated case of Marriott making an exception for the first Element hotel in Indonesia, or if this will be the new standard for all Element hotels moving forward. The name appears to have been affected by this transition, as several Marriott pages now refer to the brand as “Element by Westin,” “Element inspired by Westin,” and just “Element.” I’ve contacted Marriott’s marketing department and will provide any new information below.
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I would have liked it more if breakfast had been included, and there was no happy hour as at US hotels. If I checked into a Holiday Inn Express and was charged extra for breakfast, I wouldn’t be thrilled.
Bottomline:
Element is a hotel chain that caters to the growing number of vacationers who want a more residential hotel experience. The aesthetic and green philosophy should resonate well with customers. That’s about the best a brand can do; I had a great day, wouldn’t think twice about returning, and will actively seek out Element properties.
That’s about the best a brand can offer; I had a great day, wouldn’t think twice about returning, and would actively seek more Element properties.
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Even while I don’t mind that Element Ubud doesn’t have a kitchen, I want the extended stay brands I choose to be reliable, and I don’t like being surprised by the absence of a critical element when I arrive at my hotel because I didn’t read the small print. I should probably double-check everything before reserving Element.
