Oppo, Xiaomi And Vivo Reduce Smartphone Orders By 20%

Orders Reduced by 20% Due to COVID-19 Lockdowns Top Chinese handset makers Vivo, Xiaomi, and Oppo have cut their orders to suppliers by about 20% from previous plans due to local coronavirus-induced lockdowns. Reduced orders to smartphone OEM suppliers are also due to dwindling consumer trust and badly damaged supply chains, according to reports in the media.

Reduce Smartphone Orders By 20%

According to a story published in Nikkei Asia quoting sources, Xiaomi has told suppliers that it will drop its full-year prediction to about 160 million to 180 million units from its earlier aim of 200 million. Vivo and Oppo, Xiaomi’s rivals and other Chinese handset makers, have also cut orders by approximately 20% for this quarter and next.

Orders Reduced by 20% Due To COVID-19 Lockdowns

Vivo has even informed some suppliers that it will not be updating specifications for several essential components used in select mid-range smartphone models this year, citing cost-cutting initiatives in the face of rising inflation and declining demand, according to the source.

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Here’s Why

According to a leading Chinese chipmaker, falling demand for smartphones and PCs or laptops has dropped “like a rock,” and the current worldwide crisis and COVID-19 lockdowns could wipe out 200 million units of devices by 2022. Smartphone and PC or laptop demand has slumped “like a rock,” and the current worldwide crisis, along with COVID-19 lockdowns, might wipe out 200 million units of handsets by 2022, according to China’s Semiconductor Manufacturing International Corporation (SMIC).

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According to the SMIC, the lockdowns will result in a reduction of 200 million smartphone units this year. According to the South China Morning Post, the SMIC predicted a bleak picture for consumer electronics consumption, saying it sees no signs of a turnaround anytime soon. This quarter’s production could be reduced by 5% due to the Shanghai lockdown.

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In April, China’s semiconductor output fell 12.1% to 25.9 billion units, the lowest level since December 2020. Some of the country’s top firms have been paralysed by supply chain disruptions and logistics concerns. Shanghai currently plans to reopen on June 1 and restart normal operations.

Makers opinion

  • According to the Chinese smartphone manufacturer, they are now only aiming for 160 million to 180 million orders.
  • Since Xiaomi was able to provide more than 191 million devices in 2021, this is an 11 million to 31 million shipping gap.
  • Vivo and Oppo, on the other hand, stated they had modified their unit order goals. They did not, however, confirm the revised figures for their anticipated purchases.
  • Aside from lower smartphone orders, Vivo also stated that crucial components of some midrange smartphones will not be updated. As the rate of inflation rises, the tech firm argued that this is necessary to save costs.
  • “The majority of the slowdowns are now coming from China, while demand in the United States, Western Europe, Latin America, and Southeast Asia appears to be fine,” said Jeff Pu, an experienced analyst at Haitong International Securities.
  • While some of the main Chinese smartphone manufacturers are experiencing problems, others, such as Samsung, are witnessing growth.
  • Honor, a fast-growing Chinese smartphone manufacturer, appears to be having no problems, as it maintains an 80-million-order target for 2022.

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